Jaivilas

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Featured Project

Driving Leads & Customers.

Transforming Jai Vilas Real Estate Marketing with Digital Strategies

Name: Jai Vilas
Website: https://jaivilas.in/
Location: City Township, Sikar Road, Jaipur
Offering: Premium 3 BHK and 4 BHK luxury flats in Jaipur, targeting high-net-worth individuals seeking a luxurious lifestyle.
Previous Marketing Approach: Traditional marketing (newspapers, bulk data acquisition, cold calling, cold WhatsApp messaging, offline events, etc.)

Challenge:

Jai Vilas relied solely on traditional marketing methods, which had limited reach and tracking capabilities. The client wanted a more data-driven, cost-effective, and scalable approach to lead generation and sales.

High marketing costs with unclear ROI.

Difficulty in tracking lead quality and conversions.

Limited engagement with potential buyers in the digital space.

Solution

Phase 1: Meta Ads (April - June 2024)

Phase 2: LinkedIn Ads (July 2024 - Present)

Phase 1: Meta Ads (April – June 2024)

Objective: Generate high lead volume at a lower cost.
Campaigns: Ran Facebook and Instagram lead generation ads targeting potential home buyers in Jaipur and surrounding regions.
Results:
- Cost Per Lead (CPL): ₹50 – ₹70
- Lead Quality: 20-30% qualified leads
- Conversion Ratio: Poor (low actual property bookings)
Challenges Faced:
- High volume of low-intent leads.
- Many leads were non-serious inquiries.
- Sales team spent significant time filtering unqualified leads.

Phase 2: LinkedIn Ads (July 2024 – Present)

Objective: Improve lead quality and increase conversion rate.
Strategy:
- Shifted to LinkedIn Ads focusing on high-income professionals, business owners, and senior executives.
- Targeted ads based on job titles, company size, and high-net-worth professionals.
- Used lead forms and retargeting strategies to nurture interested prospects.
Results:
- CPL: ₹350 – ₹650
- Lead Quality: 80-90% leads passed the quality index.
- Conversion Ratio: 15x improvement compared to Meta ads.
- ROI: Higher due to more serious and financially capable buyers.

Key Takeaways & Success Factors:

Channel Optimization:
- While Meta ads generated a high number of leads at a lower cost, the quality was suboptimal.
- LinkedIn ads, though more expensive per lead, resulted in significantly higher conversion rates.
Audience Targeting:
- Meta Ads attracted a broad audience, including many non-serious buyers.
- LinkedIn’s professional targeting helped in reaching potential customers with high purchasing power.
Conversion Rate Improvement:
- The conversion rate improved significantly (15x) by switching to a platform where high-net-worth individuals actively engage.
Sales Efficiency:
- The sales team was able to focus on fewer but highly qualified leads, leading to better closing rates